Dr Denim

25th Jul 07
Dr Denim Goods

WHAT
DR. DENIM

WHERE
SOMEDAYS, 72B FITZROY ST, SURRY HILLS

WHEN
MON-WED,FRI 10AM-6PM, THURS 10AM-7PM, SAT 10AM-5PM, SUN 11AM-4PM

HOW MUCH
From $120

CONTACT
9331 6637

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‘DR.' is one of those marketing prefixes that implies a sense of expertise, which unfortunately is not always reflected in its associated products.

One needs only to look at the ill-fated Dr. Mario, "wrinkle free" followers of Dr. Lewinn's or the one-time soda cult of Dr. Pepper for examples.

All would be lost for the product medicos if not for the re-invented rise of Dr. Martens and the recent Swedish expert Dr Denim, which promises change from the Dr. Derelicts of the past. Here's why:

1. Dr. Denim is made by Swedish tailors, not Italian plumbers
2. They last longer than a round of Dr. Mario
3. They will cure skinny jean burn, bared butt crack and muffin tops faster than Dr. Lewinn cures wrinkles
4. They are fuelled by 35 years of family tailoring, not 40 years of British hooliganism.
5. They don't have a vinegar after-taste

By Nadia Saccardo

Product: Clothing

Theft: Theft is inevitable: Buy two

Keywords: Jeans, Denim, Somedays

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