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Malmö

Article published 12th May 09
Malmö Goods

What:
Malmö

Where:

Online at The Grand Social

How Much:
From $69 - $349

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Remember Hem&Haw? They made stretchy, comfortable skinny jeans with a friendly price tag among other essentials: t-shirts and button-ups etc. Well, now they have hooked up with Swedish (I'm guessing) designer, Fredrick Jönsson (yeh, definitely Swedish) of Mjolk to create a aussie-swede baby named Malmö (boy, what a cutie).

Malmö continues Hem&Haw's love affair with Japanese fabrics, employing durable Japanese cottons. Their A/W 2009 collection features long sleeve cotton shirts, bomber jackets, mac coats, double breasted jacket, knit cardigans, straight leg wool trousers, cotton tess, wool blazers and skinny cotton ties.

Malmö is here to nuture your look whilst not breaking the bank. Perhaps more importantly, he is here to keep you warm without looking like a wanker. Malmö is 'never loud or abrasive but refined and subtle'. He's a nice boy isn't he, that Malmö. I like his cardigan.

By Sadie Lost

Product: Clothing

Theft: Theft is inevitable: Buy two

Keywords: Malmö, The Grand Social, Men's Fashion

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