PHARRELL WILLIAMS

9th Aug 07
PHARRELL WILLIAMS Hear

WHO
PHARRELL

WHAT
IN MY MIND

ON
STAR TRAK/VIRGIN

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For all the commercial success Mr Williams has had producing hits for other artists, his solo work and N*E*R*D project have barely touched the top 10. There is Pharrell, the singer, songwriter, MC and then The Neptunes - Hollaback Girl, Hott In Here and J.T - don't confuse them.

In My Mind features Pharrell rapping more than ever. Like Kanye, who guests on the track ‘Number One', he is not known for his mic skills. The flow is passable but some of P's lyrics are just plain stupid. On the flipside, the autobiographical track ‘Best Friend' has Pharrell briefly ‘open up'. The slow jams recall Motown hitting the 80's and the tinkerbell drums, synth pianos and sex rhymes are like a rap version of ‘Sexual Healing' era Marvin Gaye. For an artist whose discography is applauded for its experimental take on pop, these straight R&B tracks may seem unremarkable, yet they are the album's brightest moments. P is best when he's singing and the expected genius behind the boards.

By Chris Barton

Release: Album

To Cure: An empty dancefloor

Keywords: Hip Hop, Electro, N.E.R.D

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