Arcade Publications
WHAT
E.W. COLE: CHASING THE RAINBOW, BY LISA LANG
WHERE
ABBEYS BOOKSHOP 131 YORK ST, SYDNEY
OR ONLINE HERE
WHO
ARCADE PUBLICATIONS
HOW MUCH
RRP $14.95
Edward Cole, creator of COLE'S FUNNY PICTURE BOOK, was not a conventional Victorian fellow. An entrepreneur and idealist, he took it upon himself to spread love and rhetoric to all who might pass through the doors of his Melbourne Book Arcade. In line with its proprietor’s progressive attitude to living, Cole’s was several floors worth of whimsy and readables, complemented by an in-house brass band, a hall of mirrors, a tea salon and reading chairs that would put the modern-day book barn to
shame.
Fond of a good pet monkey and of racial equality, E.W. Cole’s legacy has now been immortalised by Arcade Publications in mini-book form. Find out more about the man who patented the rainbow and married a woman he met in the classifieds (who very much enjoyed wearing rainbow-shaped brooches), here.
Format: Book
Motivation: Good with a whiskey in the bath
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