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Corpoetics

Article published 12th May 09
Corpoetics Read

What:
Corpoetics

Who:
Nick Asbury

Where:
Nick's Website

How much
£5 plus postage

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Mission statements - every company worth their salt has one. You know, the paragraph that sums up exactly what your business is about, what you believe in, what makes you so damn special. So anyway, this Nick Asbury fellow, he took the words from a bunch of ‘corporate overviews', and reworked them into funny little poems called Corpoetics. Hey, inspiring stuff! I thought to myself. That's a great idea! What a book! Yeah!

But it seems Nick is one of those worm in the apple types - the type there is no room for on my team. He seems to think great companies like Nokia, Goldman Sachs and Nike should be the objects of scorn and derision. I was sure he was making it up, but I checked the web links at the bottom of each poem, and it seems he wasn't.

If you're the type of person who likes to laugh at great men, then go ahead and pick up a copy of Nick's book. I wouldn't. But in the spirit of things, I created my own ‘Corpoem' based on the corporate overview here at TT. Here goes:

By Max Olijnyk

Format: Book

Motivation: Improves creativity by osmosis

Keywords: Mission statement, Books, poetry

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