Demo Issue #1
WHAT
DEMO ISSUE #1
WHERE
ARIEL BOOKSELLERS, 42 OXFORD ST, PADDINGTON
KITTEN BOUTIQUE, 4 GLENMORE RD, PADDINGTON
PUBLISHED ART, SHOP 2, 23-33 MARY ST, SURRY HILLS AND MORE
HOW MUCH
$10
It’s not often you hear ‘non profit’ and ‘music promotion’ in the same sentence, but it’s not often you come across a publication the size of DEMO.
Double the dimensions of an average mag, DEMO Issue #1 showcases unearthed Australian music talent across all genres, giving local artists a leg up of the largest kind.
The magazine breaks boundaries in more than size, DEMO injects art and graphic design back into music – it’s a film clip on paper. Made to be pulled apart and slapped on a bedroom wall, the bold, raw and infectious shots of artists like Macromantics, Hell City Glamours, Peret Mako and Emma Sholl rival the most established fashion features.
From paper to the net, DEMO stores tracks from all featured artists online, so you can read their history and then hear their music. Issue #1 also came with its own live launch starring all featured artists - because in the words of co-editors Andrew and Mark Moffitt: “Recorded music sounds great but there’s nothing like being there with a fat guy sweating on you.”
Format: Magazine
Motivation: Improves creativity by osmosis
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